Everlytic - Email, Calendar & Automation Platform
First leadership role. Campaign calendar, e-commerce dashboards, automation workflows, and design principles that held the product together as it scaled.
SaaS · E-commerce
UX/UI Designer
MY ROLE
Aug 2019 - Jul 2021
TIMELINE
Everlytic
COMPANY
ROLE
UX/UI Designer
Prototyping
Team Lead
TOOLS
Adobe Illustrator
Adobe XD
Jira
THE PROJECT
Everlytic is South Africa's leading bulk messaging platform, enabling businesses to send bulk emails, SMS messages, and automated communication workflows at scale. During my time there, the product was expanding rapidly into e-commerce capabilities, calendar scheduling tools, and automation features. I led UX design across these new features while managing a small Agile front-end team; balancing daily delivery with the longer-term work of building a consistent design language across the platform.
GOAL
To design features that give Everlytic's clients control of their calendars, the ability to send more effective communications, and the tools to grow their database. The campaign calendar is a visual representation of daily sends, opens, and activities; helping clients understand their audience and reach their customers at the right time, through the right channel.
THE CHALLENGE
Areas of overlap with customers' emails, SMS, and workflows across different campaigns were not always clear ,and creating communication fatigue for end users and unclear attribution for the business. Without a unified calendar view, teams were making scheduling decisions without full visibility. As the product scaled rapidly, consistency was also breaking down, different features were beginning to feel like different products.
ROI
Planning helps everyone involved save time and sanity. The entire team benefits when everyone can see what's coming down the line. Mapping out your schedule gives the team freedom to think about big-picture strategy while making sure day-to-day tasks don't get lost. Growing the client base and adapting as opportunities arise becomes effortless having drag and drop campaigns to different times if you need to reschedule. Design principles were defined, documented, and taught across the team to ensuring the product stayed consistent as it continued to scale.
© 2026 Kgomotso Jolinah Mahlangu
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